Am I the only one looking at this ad and seeing a way for Hershey to put less chocolate in their product while keeping the same pricing structure? The bar in this picture contains 1.4 grams of chocolate while the regulation Hershey milk chocolate bar contains 4 grams. That is a 65% reduction in the amount of chocolate per candy bar. I'm sure some board room full of management material in Pennsylvania got hefty bonuses for thinking of this gem of an idea. I hope this one is more of a flop than New Coke.